Fashion Management - Master in International Management
Contatto per la Formazione
Indirizzo : Via Nomentana, 216 - 00198 Roma
Nome del referente : Luiss Business School
Telefono : +39 06 8522 5239
Email : master@luissbusinessschool.it
Contatto per la Formazione Continua
Diploma rilasciato
Luogo della Formazione
Condizioni di ammissione
Termini e data di iscrizione
The admission test consists of:
- English Test (applicants with valid TOEFL/IELTS scores can be exempted from the English test)
- Logic Test—Inductive, Numerical, Deductive (applicants with valid GMAT/GRE scores can be exempted from the Logic test)
- Personal interviews
Data di inizio dei corsi
Durata
Costo
Obiettivo didattico
What you will learn:
Understand the operating mechanisms in fashion firms and in the fashion industry;
Comprehend corporate and business strategies;
Study how to manage the product portfolio;
Learn how to analyse retail channels;
Become proficient with communication and image tools and techniques;
Discover the modern key roles operating in the fashion industry.
Programma
GENERAL MANAGEMENT:
- Accounting
- Financial management
- International Economics
- Strategic Management
- Organization & People Management
- Corporate Sustainability
- Marketing
- Planning and control for Internationalization
CORE COURSES
- CRM & Promotion
- Organization & People Management in Luxury and Fashion Firms
- Branding
- Brand Strategies in Fashion and Luxury Industries
- Operation & Supply Chain Management
- Business Models in Fashion and Luxury Industry
- Management Control
ADVANCED COURSES
- Distribution
- Fashion History
- Fashion Law
- Communication
- Product & Merchandising
At the end of lectures, students test their preparation by carrying out an exciting group project. Under the guidance of a tutor they tackle a real case, chosen by our partners, and present their conclusions to a committee of experts.
Esame / Tesi / Stage
Sbocchi
- Plan and organize fashion events
- Work within communication and image
- Support operations and supply chain
- Operate in visual merchandising
- Define a digital marketing plan
- Promote product and image brand